Privacy Policy

1. Information We Collect

We may collect information in the following categories, depending on how you interact with our website.

Information You Provide Voluntarily

When you contact us, complete a form, subscribe to communications, or request personalized recommendations, we may collect:

• Your name
• Email address
• Information included in messages or inquiries
• Sauna preferences and purchasing interests
• Budget preferences
• Intended installation location
• Other information you voluntarily provide

You are not required to provide personal contact information simply to browse our website.

Sauna Finder Quiz Information

Our Sauna Finder helps visitors identify sauna products that may match their needs.

When you use this tool, we may collect information about:

• Preferred sauna type
• Available budget
• Desired seating capacity
• Indoor or outdoor installation preferences
• Heating technology preferences
• Purchase timeline
• Other product preferences

We use this information to generate personalized product recommendations and improve our recommendation tools.

If you choose to provide your email address to receive your results, we may associate your quiz responses with that email address.

You can use the Sauna Finder and view your recommendations without subscribing to marketing emails.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referral sources
• General geographic location derived from IP address
• Website interactions
• Affiliate link clicks
• Cookie identifiers and similar technical information

We may use this information to understand website performance, improve functionality, measure advertising effectiveness, and identify technical problems.

2. How We Use Your Information

We may use collected information to:

• Operate and maintain the SaunaMatch website.
• Provide personalized sauna recommendations.
• Respond to questions and inquiries.
• Deliver requested information or quiz results.
• Improve buying guides and comparison tools.
• Understand website traffic and visitor behavior.
• Measure affiliate referral activity.
• Analyze advertising campaign performance.
• Send marketing communications when you have provided the required consent or another lawful basis applies.
• Detect fraud, misuse, and security threats.
• Comply with applicable legal obligations.

We do not require visitors to purchase products or subscribe to marketing communications to access our general buying guides and comparison tools.

3. Cookies and Similar Technologies

SaunaMatch and its service providers may use cookies, pixels, tags, and similar technologies.

These technologies may support:

Essential Website Functions

Technologies necessary for website navigation, security, and basic functionality.

Analytics

Technologies that help us understand how visitors use our website, which pages are popular, and how we can improve the user experience.

Affiliate Tracking

Technologies used by affiliate partners to identify qualifying referrals and attribute commissions.

Advertising and Remarketing

Technologies that may help us measure advertising campaigns and display relevant advertisements on third-party platforms.

Depending on the services installed on our website, these technologies may be operated by third parties such as Google, Meta, affiliate networks, and participating retailers.

You can manage certain cookies through your browser settings and any privacy preference controls available on our website.

Where required by applicable law, we will request consent before activating nonessential cookies or similar technologies.

Disabling certain technologies may affect website functionality or the personalization of some features.

4. Google Analytics and Advertising Services

SaunaMatch may use Google Analytics or similar analytics services to understand website traffic and visitor interactions.

We may also use advertising services such as Google Ads and Meta Ads to promote our website and measure campaign performance.

Depending on our configuration, these services may collect or receive information about:

• Pages visited
• Advertising interactions
• Device and browser information
• Approximate location
• Website engagement
• Conversion events
• Cookie or advertising identifiers

We use these services to evaluate marketing effectiveness and improve the relevance of our content.

Where required, visitors will be provided with appropriate choices concerning advertising cookies and related tracking.

Additional information about Google's privacy practices is available through Google's Privacy Policy.

5. Affiliate Marketing and Third-Party Retailers

SaunaMatch participates in affiliate marketing programs.

When you click certain product links, you may be redirected to an independent retailer or manufacturer.

Affiliate partners may use tracking technologies to determine whether a qualifying purchase results from a referral originating on SaunaMatch.

These partners may include Select Saunas, Amazon Associates, and other participating retailers or affiliate networks.

We may receive a commission when you make a qualifying purchase through an affiliate link.

Affiliate tracking may involve the processing of referral identifiers, click information, and transaction attribution data.

SaunaMatch does not directly process payments for products purchased from third-party retailers.

When you visit a retailer's website, that retailer's privacy policy and terms govern its collection and use of information.

We encourage you to review those policies before providing personal or payment information.

For additional information about our affiliate relationships, please review our Affiliate Disclosure.

6. Email Communications

If you provide your email address, we may use it to send information you specifically request, such as your Sauna Finder results.

If you separately subscribe to marketing communications, we may also send:

• Sauna buying guides
• Product comparisons
• New product announcements
• Relevant offers and promotions
• Website updates
• Other sauna-related educational content

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those messages.

Unsubscribing from marketing emails will not necessarily prevent us from responding to an inquiry or sending a message you specifically requested.

We do not automatically enroll visitors in marketing communications solely because they complete the Sauna Finder quiz.

7. How We Share Information

We may share information with third parties when reasonably necessary to operate our website and provide our services.

These may include:

Website Hosting and Technology Providers

Companies that host, maintain, secure, or support our website.

Analytics Providers

Services that help us understand website traffic and visitor behavior.

Advertising Platforms

Services used to measure advertising performance and, where permitted, provide relevant advertising.

Email and Customer Communication Providers

Services used to deliver requested information, manage subscriptions, or respond to inquiries.

Affiliate Partners

Retailers, manufacturers, and affiliate networks that track referrals and qualifying purchases.

Professional Advisers and Legal Authorities

Information may be disclosed when reasonably necessary to comply with applicable law, protect legal rights, or respond to valid legal requests.

We do not sell customer contact lists to third-party data brokers.

Certain advertising and analytics activities may nevertheless constitute a "sale," "sharing," or targeted advertising under applicable privacy laws, depending on how those laws define those terms.

Where required, we will provide appropriate notices and choices.

8. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights concerning your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of certain personal information.
• Request information about categories of data collected or disclosed.
• Opt out of certain targeted advertising activities.
• Opt out of certain sales or sharing of personal information.
• Withdraw consent where processing is based on consent.
• Request a portable copy of certain personal information.
• Appeal a privacy rights decision where applicable law provides that right.

These rights are subject to applicable legal requirements, exemptions, and verification procedures.

To submit a privacy request, contact us using the information provided at the end of this policy.

We will review and respond to requests in accordance with applicable law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

• The type of information collected
• The purpose for which it was collected
• Whether you maintain an ongoing relationship with us
• Applicable legal obligations
• Security and fraud prevention requirements
• Legitimate business and recordkeeping needs

When information is no longer reasonably necessary, we will delete, deidentify, or otherwise dispose of it in accordance with applicable requirements.

10. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or data storage system can be guaranteed completely secure.

We encourage visitors to use appropriate precautions when sharing information online.

11. Children's Privacy

SaunaMatch is intended for a general adult audience researching home sauna and wellness products.

Our website is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without the necessary authorization, we will take appropriate steps to delete it.

Parents or guardians who believe a child has provided personal information may contact us using the information below.

12. External Websites and Links

Our website contains links to third-party websites, including sauna manufacturers, retailers, affiliate partners, and informational resources.

We do not control the privacy practices, security measures, or content of those websites.

This Privacy Policy applies only to information processed by SaunaMatch and does not govern the independent practices of third-party websites.

We encourage visitors to review the privacy policies of websites they visit.

13. International Visitors

SaunaMatch is operated primarily for consumers in the United States.

If you access our website from another country, your information may be processed in the United States or other locations where our service providers operate.

Privacy and data protection laws may differ between jurisdictions.

Where applicable, we will comply with relevant requirements governing international data transfers and the processing of personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, business practices, technology providers, or legal obligations.

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

Material changes may be communicated through additional notices when required by applicable law.

We encourage visitors to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact: